Serious Games Institute

The Serious Games Institute is an internationally leading centre for excellence in serious games applied research, business and study.

Founded in 2007, as part of regional development funding, the Serious Games Institute has developed into an international brand for excellence in its field, with new overseas branches in Singapore and South Africa and a commercial spin out company Serious Games International which has attracted £2 million in loan investments.

The SGI also boasts the development services of a serious games studio, the mobile applications lab and a purpose-built teaching lab.

The Research Division has so far supported the main strands of applied research, consultancy and events, including Second Wednesday events (2008-present) and IEEE VS-Games international conference (2009-present), Europe’s first Masters Programme and Doctoral School in Serious Games.

The Institute has a very successful track record of securing funding as a partner in a wide portfolio of projects being funded through European Union, European Regional Development, Technology Strategy Board, Prime Ministers Initiative Fund, Higher Education Funding Council, Engineering and Physical Sciences Research Council, Department for Transport and many others.

The Research Division currently holds 23 projects, including 13 European Union funded projects, including the Scientific Coordination of European Commission Network of Excellence in Serious Games (GALA), European Commission FP7 STREP MASELTOV and the Engineering and Physical Sciences Research Centre (EPSRC) Energy and Digital Economy Programme: Transforming Energy Demand in Buildings through Digital Innovation (BuildTEDDI).

The group also have a significant publication record with over 100 peer reviewed technical reports, conference papers and journal articles. There are over 192 academic, industrial and governmental partners on the funded projects and a cluster of 31 companies.

The Applied Research and Development Group is headed by Professor Sara de Freitas and includes expertise in areas of Cognitive Science, Learning Design, Pedagogy and e-Learning, Computer Science, Immersive Learning Environments, Multimodal Interfaces, Haptics, Open Innovation and Crowd sourcing, Big Data, 3D Modelling, Graphics and Serious Game design and evaluation.



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